Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. With over 5.4 Their social media presence is truly in a league of its own.

Social Media 96

Social Media Marketing Nielsen Resources 96

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Relat ed episode: Why Now is the Time to Win : Jay Baer 2. to get through.

Brands 153

Brands Marketing Real Estate Collaboration 153

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 120

Data Metrics Sentiment Analytics 120

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. But users may figure out at any time that it’s Chinese spyware and drop it.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Analytics 139

Analytics YouTube Video Embedding 139

Keyhole.co

APRIL 26, 2023

Do you want to create a monthly analytics report to monitor your Instagram performance? As a result, it has become a critical tool for businesses and influencers alike to market their products and services to a vast audience. Impressions: This metric shows how many times your posts have been seen in total.

Template 52

Template Templates Analytics Report 52

Keyhole.co

MARCH 14, 2023

Instagram has become a key platform for marketers as 70% of IG users discover new products on the platform. And Instagram analytics tools are your best bet to get your brand discovered How? There are many great social media analytics tools out there , which means that finding the right one for your needs can get tricky.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

APRIL 25, 2024

If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. When you’re already spread thin, every minute counts.

Template 105

Template Templates Social Media RFP 105

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Benchmark against competitors.

Data 92

Data Sentiment API Analysis 92

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Listening is like mining social data to get to the buried gold insights, so you can put social data into action.

Examples 118

Examples Social Media Sentiment Influencer 118

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. Part of that equation is understanding how customers think and feel about your brand. It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. Sounds easy, right?

Sentiment 106

Sentiment How To Analysis Review 106

Sprout Social

OCTOBER 24, 2022

When it’s time to hire a social media manager , a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level. We broke it down based on the most important skills and capabilities needed to excel. Organization and time management.

Social Media Management 85

Social Media Management Questions Social Media Skills 85

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MAY 26, 2022

That’s the average amount of time TikTok users spend on the app each month. That’s the average amount of time TikTok users spend on the app each month. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. Learn more here.

Examples 139

Examples Campaign Tips UGC 139

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Social Media Strategies Summit

JULY 19, 2023

For many of us, the short video platform is the go-to destination for entertainment — the type of stuff we scroll through quickly when we get a few minutes of downtime. And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. TikTok rose from the ashes of the Musical.ly 1) Nike @nike / 4.4

Brands 130

Brands Energy Sports Fashion 130

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Here are a few reasons your business should consider having an active referral marketing program.

Discount 123

Discount Marketing How To B2B 123

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Social ROI often comes down to the data you collect and how you use it. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations.

Data 97

Data Skills Meme Social Media Management 97

Sprout Social

FEBRUARY 5, 2024

The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially. The most critical strategy or component of any business is its employees. American historian and scholar Carter G.

Social Media 107

Social Media Authentication Communities Campaign 107

Keyhole.co

MAY 4, 2023

As someone who’s spent a fair share of time working with social media analytics, I’m no stranger to the world of Twitter analytics tools. They help us make data-driven decisions, enabling us to improve our content and grow our audience. At Workello, we rely on a variety of tools for Twitter analytics.

API 52

API Price Marketing Analytics 52

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Integrate cross-channel data.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. Collaborate. Read and Analyze.

Analytics 110

Analytics Google URL Adwords 110

Keyhole.co

JANUARY 17, 2024

When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. These two strategies often overlap and work together.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When someone asks for product recommendations, people might mention your brand. Generate marketing campaign ideas. Identify content gaps.

Examples 100

Examples Template Templates How To 100

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. And that’s just the tip of the iceberg. But that’s not all you can do.

Social Media 59

Social Media How To Metrics Sentiment 59

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. If you launch a social media campaign without a strategy, you end up spending more time and getting fewer results.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Sprout Social

AUGUST 24, 2022

Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive. Just to name a few responsibilities. sproutsocial.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Pixlee

FEBRUARY 14, 2022

TikTok’s meteoric rise has left marketers scrambling to figure out how to harness the platform’s power to their advantage. With unprecedented speed, we’ve seen TikTok secure an influence on the world — surpassing even Google and YouTube in reach. Does It Actually Matter When You Post?

Analytics 85

Analytics Statistics Activities Data 85